Wilbraham & Monson Academy
423 Main St., Wilbraham, MA 01095
Wilbraham & Monson Academy (“WMA”) is committed to ensuring that your privacy is protected. This is important, so we hope you will take time to read this policy carefully.
What Information Does WMA Collect?
We collect the following information:
- Information you give us. We receive and store information you enter on the Website or give to us in other ways, such as through email. For example, we store the information you provide us when you request information from our Admission Office through the “Request Information” page of the website.
- Automatic Information generated from user interaction with the website. We receive and store certain types of information whenever you interact with the website. For example, like many websites, we use “cookies” (which are discussed in more detail below). We also use Google Analytics, which collects additional site usage data (this is also discussed in more detail below).
How We Use the Information That We Collect
WMA uses the information we collect for the legitimate interests of WMA and to provide, maintain, protect and improve our services. This includes but is not limited to the following:
- To provide you with information you request;
- To inform our marketing strategy and approach;
- To track user engagement across mobile, desktop and other device platforms;
- To answer your questions;
- To contact you about the opportunities WMA has to offer;
- To maintain reports which may track personal website and email traffic activity for the purpose of improving communications and providing the best services possible to visitors/users, including determining the content of greatest interest to website visitors and the types of devices accessing the website;
- To restore lost data or help resolve website visitor issues;
- For research and statistical purposes;
- To provide you with information about WMA events that you might be interested in attending;
- For compliance with legal obligations, to respond to subpoenas, court orders or other legal process, and to enforce our agreements;
- To prevent or investigate fraud or other unlawful activity, and to protect the security of WMA’s property, the website and other systems;
- To meet the obligations of private organizations with oversight over WMA, such as accreditation organizations; and/or
- To protect the health, safety or rights of you, other students, faculty, staff and visitors
Disclosure of User Information to Third Parties
Your information may be shared with contractors and/or other third-party partners to the extent necessary for those organizations to provide services to us or to other users of the website.
We may also provide your information to third parties in the following circumstances:
- If you have provided us with consent to do so;
- We are legally required to do so, for example, in response to a subpoena, court order or other legal process;
- It is necessary to protect the legal rights, privacy, or safety of our organization, its subsidiaries, and/or affiliates, or our employee, agents and/or contractors;
- To protect against fraud or other illegal activity or for risk management purposes;
- To protect the safety and security of visitors to the website; and/or
- To permit us to pursue available remedies or limit the damages that you may sustain.
We also may share aggregate, non-personal information about website usage with third parties. This aggregate information does not contain any personal information about our users.
How We Protect Information
We exercise care to protect your personal information. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online. This includes, among other things, using industry standard techniques such as firewalls, encryption (when appropriate) and intrusion detection. In addition, we limit our employees’ and contractors’ access to personal information. Only those employees and contractors with a business reason to know have access to this information. We also educate our employees about the importance of maintaining confidentiality of your information.
While we strive to protect the information you provide to us, we cannot guarantee or warrant the security of any information you transmit to us or receive from us. This is especially true for information you transmit to us via email, as we have no way of protecting that information until it reaches us.
How We Use “Cookies”
We use a technology on our website called “cookies” to collect and store information when you visit the Website related to how our site is used. A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
Notice for Persons in the European Union
Data Controller and Legal Basis for Processing. WMA is the data controller for your information collected on the website, and when we collect and process your information, we rely on your consent or our legitimate interests as the legal basis to do so.
Your Rights. Data subjects located in the EU are granted rights with respect to their information and we are committed to facilitating the exercise of the following rights: the right to access your information, to ask for erasure, correction, restriction, portability of your information, the right to withdraw consent and the right to object to certain processing of your information. You also have the right to submit a complaint to the relevant Data Protection Authority in your country of residence.
Retention. We endeavor to keep personal information in our records only as long as necessary for the purposes for which it was collected and processed.
Transfers of Data. When you interact with us, your personal information may be transferred to the United States. Because the European Commission has deemed the United States not to offer an adequate level of data protection, we rely on alternative transfer mechanisms to ensure that the transfer of your information to the United States is lawful.